What is SMM?
SMM is the art of leveraging existing social communities like Facebook, Twitter, Instagram, Dubsmash, Snapchat, etc. to spread your word out, push traffic to your website & complete certain goals. This activity also involves exploiting the paid marketing platforms in specifically Facebook & Twitter.
Why should I go social?
The primary objectives exist as one of the following –
- Branding – Building chatter around your brand name
- Engagement – Two-way communication between the audience & your brand
- Revenue/Lead Generation – Smartly using the social communities to bring direct sales of your products/services
We suggest that you spend on the advertising platforms supported by each of these social channels & reach a very targeted unexplored audience, then being satisfied with the organic reach.
What do you need to achieve success?
Well, it’s not just about writing content, preparing a creative & posting it on your social channel. Lame. You need to first clarify the objective & create a content strategy around the same.
Identifying the kind of audience present in each of these social media platforms – like Linkedin’s audience (more professional & intellectual) is completely different from Facebook’s (browsing in their leisure time), which is completely different from Twitter’s (quickly listen and opine) & thereby preparing social strategies is extremely crucial.
While running paid campaigns, optimization of ad sets to achieve maximum efficiency in the consumption of budget is extremely important.
Related links:
Search Engine Optimization Services | Conversion Rate Optimization Services | Online Reputation Management Services | Paid Marketing Services | Affiliate Marketing Services | Email Marketing Services | Web Development Services