What is SEO?
It is the art of configuring your website’s technical & content aspects in a way that makes it easy for search engine spiders to favor your websites in results pages, over your competitors.
Why is SEO important?
- It is free traffic
- You can save a big chunk of your money by ranking on specific keywords (instead of bidding on them in paid advertising campaigns)
- It is a very important part of the Research/Buying cycle
- It has the highest conversion rate as compared to any other medium since it is an intent driven medium
So, what do you need to do SEO for your website?
A big portion of SEO today is Online PR. Also, SEO requires a deep understanding of HTML (the computer language they use to build websites), communication & marketing know-how, content strategies, relationship building abilities, etc. Along with that, it also requires passion to keep yourself updated with the 400 algorithm changes that search engines make in a year. (Yes, it’s true). The biggest problem most brands face today is finding people who are good in all of them. Well, that’s what we’re here for. We have experts who have worked on multiple projects including eBay, Snapdeal, Croma, Dr. Batra’s, Amrapali Jewels, etc. in their past experiences.
Quick tip: If your current agency is still sending you Excel reports containing social bookmarking links, article submission links, directory submission links, CALL US RIGHT NOW, before you find yourself in deep trouble.
One Last question – Is SEO dead?
Whoever told you it is dead, ask them to call us. 🙂
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